Why QR Codes Fail


March 10, 2014 by Colin Kelly

They look ugly.

Lots of people don’t understand what they do.

You need an app on your phone to read them.

When you follow a QR code, it often takes you somewhere dull.

QR codes best when they share a unique piece of content in a really useful way. Or where they make it super easy for me to do something I wanted to do anyway.

A QR code in a print advert that takes me to your home page is a waste of a QR code.

A QR code on a bus shelter advert for Coldplay live at the Hydro is a good use of a QR code, assuming it takes me to the Coldplay page on the (mobile optimised) Hydro website where I can stick in my credit card details and buy 2 tickets before the bus arrives.

Click here for more on QR codes and 99 other digital marketing essentials.

One thought on “Why QR Codes Fail

  1. I saw a QR code in NYC when I was there a few years ago. It was on a planning permission notice. Scan it, and you get taken right to the full details of that planning permission request, including building plans, contact details, and more. Great use of QR codes, in my opinion.

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