March 10, 2014 by Colin Kelly
They look ugly.
Lots of people don’t understand what they do.
You need an app on your phone to read them.
When you follow a QR code, it often takes you somewhere dull.
QR codes best when they share a unique piece of content in a really useful way. Or where they make it super easy for me to do something I wanted to do anyway.
A QR code in a print advert that takes me to your home page is a waste of a QR code.
A QR code on a bus shelter advert for Coldplay live at the Hydro is a good use of a QR code, assuming it takes me to the Coldplay page on the (mobile optimised) Hydro website where I can stick in my credit card details and buy 2 tickets before the bus arrives.
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