Do You Believe?

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February 18, 2014 by Colin Kelly

Not that you could. But do you actually believe that you will?

There’s a huge difference.

Anybody with half a brain and a spot of luck could achieve that goal you’ve set yourself, but only a small handful actually will.

You have to understand the difference and if you don’t believe that you will then you need to take action and sort yourself out.

It’s something Simon Fuller understands.

He’s the guy who managed the Spice Girls at the height of their fame. He’s also steered Annie Lennox through her solo career, forged highly successful partnerships with singer/songwriter Cathy Dennis, both Beckhams and shortly after he took the reigns of Andy Murray’s career, the main man won the Men’s Singles title at Wimbledon. He also found time to give the world American Idol.

The other night I listened to a BBC Radio 2 documentary exploring Fuller’s career and featuring an extremely rare interview with him and many of the stars he’s worked with.

They all agreed on the key ingredient he brings to his clients: Massive belief.

Not that they could. But belief that they will.

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