November 13, 2013 by Colin Kelly
Because when someone looks at your profile it throws up a big blue box and asks them to.
It basically says, ‘When Colin joined Linkedin he said he was good at all these things, do you agree’?
The only thing you can do it either agree to ‘Endorse’ or to skip. Most people, being nice, click ‘endorse’.
Linkedin then throws up more boxes with more people you’re loosely connected with and asks you to endorse them.
What does it mean and what’s the point? Not very much but it’s a nice subtle way to get people to notice you. So if I fancy being considered next time you’re looking for media relations training maybe I’ll look at your profile and endorse you if it asks me, in the hop that I become ‘top of mind’ and all that.
Linkedin has also hinted that lots of endorsements against particular skills means it’s more likely you appear in search results when people in your network search for those skills.
And that’s it really. For some people, Linkedin does nothing but sit there, sending them the odd connection request and random endorsement notifications. For others, it drives value every single day.
I’ve just put together a 3 hour Linkedin training workshop for a client. Happy to do it for you or a friend if you need it. All the details are at http://www.colinkelly.net/Training