February 22, 2013 by Colin Kelly
The Tweet made no sense at all.
From Fab Ice Lollies telling Olympic diver Tom Daley they had the perfect partner for his synchro dive at the next Olympics.
Because the Tweet contained a link. A link to a Vine video. Vine is a video sharing platform, launched by Twitter where the videos have a maximum run time of 6 seconds.
How on earth can you engage an audience and promote your brand in 6 seconds? And what’s it got to do with ice lollies and Tom Daley?