Get more readers on your blog – the single most useless piece of social media advice you’ll ever come across3
February 20, 2013 by Colin Kelly
‘If you want more people to read your blog, comment on someone else’s blog’.
I don’t want people reading my blog simply because they think they owe it to me. I’d rather they were attracted to and enjoyed my content.
And I’m not going to spend my time randomly liking and commenting on other blogs simply so I generate more traffic to my own.
Yes it’s a valid point that social media is ‘social’ and you have to be a willing participant. But my motivation for doing that is because I actually WANT to participate. It’s got nothing to do with hoping that some of those bloggers come over and read mine. For a start they are completely different audiences. Why on earth would I assume that someone I want to read would be the least bit interested in something I write?
The ‘blogosphere’ as they call it, is chock full of people LIKING, but rarely reading, each other’s content. So I’ll check you out hoping you check me out. It’s a load of nonsense and a waste of time. Thousands of people convincing each other they actually matter but never actually reading the content of what they’re saying.
Get smart about it. Find a niche, write about it well and add some serious value. Tell people something they didn’t know. Encourage comments. Ask questions. Be provocative. Have a personality. Spell properly, use strong images. Be a thought leader. And save yourself some work by using clever RSS feeds so each post is automatically shared across your social media channels.
Let’s call a spade a spade. The secret to getting more readers on your blog is to write a better blog. And there’s no more to it than that.