February 19, 2013 by Colin Kelly
I’ve seen it twice in less than a week.
Business A has a Facebook page they put a lot of effort into and it works well for them.
Business B comes along and sees an easy opportunity to hard sell to try to get some work. Sure, it looks desperate and spammy but what the hell, let’s do it anyway.
So Business B writes something like this on Business A’s page: ‘Hi guys! Just popping along as your latest LIKE. Keep us in mind if you ever need any…’etc etc.
I saw this last week on a cafe’s Facebook page and it was a printing company pleading to be considered if they ever needed any menus printed.
Come on guys. First, don’t you think the cafe might possibly already have a supplier that does that work? Hmm? What with them being a cafe and all? And if you’re that keen to get the business don’t you think that actually walking into the cafe, buying a bowl of soup and maybe TALKING TO THE OWNER’S FACE might make them more likely to take you seriously?
Any idiot can spam a Facebook page and it says nothing whatsoever about your design and printing skills. By all means, LIKE the page of businesses you’d like to work with, but don’t spam their wall by writing desperate messages like that.
Today, it’s a cleaning company doing it to a hotel. If you’re that desperate, at least add some value and offer a free trial or something.
Be social. Be friendly. And if you can’t be that, at least be decent.