Be someone else’s champion
You already know about listening and sharing and it not all being me, me, me. Pick someone you admire and go further, become their biggest fan on social media. Like their posts, retweet and add comments every chance you get. Analytics is getting bigger and if you’re someone else’s champion…they’ll know.
Choose where you want to be
Time is precious and social networks are many. Don’t be dazzled by the hype about each one and don’t try to be on them all. Focus on your goals and objectives and do less, better. I’d strongly suggest including a blog in your social media activity.
Stop wasting time
Believe it or not people used to buy books telling them how to talk on the phone. The same people would have a field day on Linkedin reading all the articles about social media. STOP. Get on with running your business and being social.
Use the data
I’m assuming you’ve been active on Twitter and Facebook for a while now so you’ll have some rich data at your disposal. Use it. Everything from the posts that gained you followers, to the type of links that get most clicks and the time of day your messages are most likely to be read. There’s no need now to take shots in the dark.
Think images and video
You need these to cut through the mountain of information and get noticed. 2012 was about the importance of good content, 2013 is the year of high production values on social media.